DIGIDAY+ MEMBER EXCLUSIVES
At Meta Connect, a host of new mixed reality hardware and AI updates presented by CEO Mark Zuckerberg
Highlights include the Meta Quest 3S mixed reality headset, AI updates, upgraded Ray-Ban smart glasses and a new Orion augmented reality device.
The latest from the trial against Google's ad tech
Google keeps cookies in Chrome
Media
Digiday+ Research News Subscription Index 2024: Washington Post, Vox shift their strategies
Digiday’s second annual Subscription Index seeks to examine and measure publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. We start in this installment with publishers who produce news content.
AI Briefing: This startup is using Salesforce for its AI-powered semantic search for e-commerce
Vantage Discovery, co-founded by former Pinterest execs, has built a new app built atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites.
What are the likely Google defense tactics in its existential battle with the DOJ?
Google mounts its defense, claiming the DOJ just doesn’t get the online ad market.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Legal battle aside, here’s all you need to know about TikTok right now
Senior TikTok execs Blake Chandlee and Kris Boger discuss the state of marketing on the platform and their laser focus on the user experience over quick commercial wins.
Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies
Often, according to current and former fractional CMOs, another element of the gig is to evaluate the current marketing team and vendors’ strengths and weaknesses.
‘From the boardroom to the breakroom’: The rise of fractional execs
It turns out these part-time pros aren’t just for CMOs anymore — they’re taking over all corners of the corporate world, from the boardroom to the breakroom.
Future of TV
Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024
This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.
Future of TV Briefing: Why owned channels are key to creators’ commerce businesses
This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses.
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
This week’s Future of TV Briefing recaps a summer that saw streaming seize the reins of the broader TV industry.
Media Buying
Media Buying Briefing: Who controls the balance of power between retail media and media agencies?
It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old.
Journey Further’s Will Anderson starts growth consultancy to work alongside agencies
Will Anderson, former vp of growth at performance marketing agency Journey Further, launched performance marketing consultancy Growth Society to change the way brands strategize their growth.
DMEXCO Briefing: Ad tech leaders argue for a balanced approach to ‘Founder Mode’ concept
The DMEXCO chatter has reached a consensus: “founder mode” isn’t inherently bad.
Podcasts
Research
While some employees are eager to use AI in their roles, others feel left behind by the technology — namely, women, older workers and manual workers.
While some employees are eager to use AI in their roles, others feel left behind by the technology — namely, women, older workers and manual workers.
This week, a deep dive into holiday shopping predictions and how AI chatbots are helping customers with search. Also, Pinko’s Milan AR activation, earnings to know and executive moves.
This week, a deep dive into holiday shopping predictions and how AI chatbots are helping customers with search. Also, Pinko’s Milan AR activation, earnings to know and executive moves.
The U.S. trade rule known as de minimis has fueled the meteoric rise of China-founded e-commerce sites like Temu and Shein, but a White House proposal that would drastically limit this trade provision may force companies to raise prices, revamp their supply chains and slow down shipments.
The U.S. trade rule known as de minimis has fueled the meteoric rise of China-founded e-commerce sites like Temu and Shein, but a White House proposal that would drastically limit this trade provision may force companies to raise prices, revamp their supply chains and slow down shipments.